layiq
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Austin, TX, US
Source: Yugo careers · View original posting
From Yugo's posting. “We” and “our” refer to the employer.
Catalyst is growing. We're building from ~$5MM in annual revenue toward ~$1MM in new business this year. We already have a strong base in student housing - this role is not about that. We're hiring to win new ground in multifamily, build-to-rent, senior living, and the corporate brands behind them: asset management firms, property management companies, and other real estate-adjacent businesses that need branding, paid media, SEO, and web development at scale.
We are hiring only one outside sales rep in a company of 15 people with over 150 active clients. You won't be one of a dozen reps competing over the same territory. You'll be the person driving Catalyst's growth into new verticals, working directly with our President and holding a real seat at the table on how we sell.
The Market Opportunity
This is a large, well-capitalized, and still-underserved market. Rather than spreading Catalyst's services across every vertical adjacent to real estate, this role is built to concentrate our services where they fit best - corporate multifamily brands and the firms that own and operate them.
The U.S. property management services market is valued at roughly $88B in 2026 and projected to reach $106.6B by 2031 - multifamily is one of its largest and fastest-growing segments.
The nation's top multifamily property managers alone oversee more than 4.1 million units across nearly 18,800 communities - a customer base large enough to sustain a specialized seller for years.
PPC-driven leads convert to leases at 15.44%, the highest rate of any tracked channel, and professional SEO delivers roughly 32% higher rental income than self-managed SEO - proof points that make Catalyst's core services an easy case to sell on ROI.
Multifamily supply hit a 40-year record in recent years, and institutional investors continue to treat multifamily as a stable, high-priority asset class - meaning the operators and asset managers behind these portfolios have both the budget and the incentive to invest in marketing that fills units faster.
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