Regional Marketing Manager

We are a commercial cleaning master franchise serving Oregon and Washington. We want to be the name facility and property managers think of when they think “reliable, elevated cleaning” in the Pacific Northwest.

To do that, we are building a Stratus Marketing Machine: a repeatable system that turns customer proof, content, and offers into leads and brand equity without depending on the founder.

You will be the person who owns and runs that machine.

Your mission (what you actually own)

Your scorecard will be simple and visible:

Qualified demand

X new qualified opportunities per month from facility / property managers in OR–WA (number set with you based on current baseline).

Local visibility

Growth in organic + direct traffic to our territory pages.

# of priority cities where we rank in the top 3 map pack for “commercial cleaning + city.”

Reputation & brand

New 5-star Google reviews per month across franchisees.

Average rating above 4.7+.

Consistent “Stratus Clean PNW = elevated, low-drama commercial cleaning” message across channels.

If these numbers move in the right direction, you’re winning. If they stall, you own the plan to fix it.

Requirements

What you’ll do

• Design and run the Stratus Clean PNW Marketing Machine: build and maintain checklists that constantly generate customer proof, content, and campaigns we can use across SEO, social, email, and sales collateral.
• Own local SEO: Google Business Profiles, on-site SEO, location pages, citation management, and reporting for our key markets.
• Build and enforce a review-generation system across franchisees with clear scripts, touchpoints, and goals.
• Create and manage a simple content calendar for LinkedIn and other relevant platforms, focused on case studies, proof, and offers for facility managers (not vanity posts).
• Coordinate with any external vendors (paid media, web) as the internal owner: set targets, review performance, and make keep/kill/scale decisions.
• Report weekly and monthly on your scorecard, insights, and next experiments.
• Work cross-functionally with franchise owners and sales to ensure what we promise in marketing matches what we deliver, reinforcing our brand flywheel.
• You’re a fit if
• 5–8+ years in hands-on local marketing (SEO, Google Business, social/content) for service or multi-location businesses.
• You can show before/after examples of moving rankings, traffic, and leads – not just followers.
• You think in systems, not one-off campaigns: you like checklists, playbooks, and repeatable processes.
• You’re comfortable being both strategic and scrappy: one hour you’re in GA/Search Console, the next hour you’re filming a quick on-site case study video.
• You’re data-driven: you can build a simple dashboard, read it, and change behavior based on it.
• You act like an owner: you want your work tied to real business outcomes, not activity.

What success looks like

In 90 days:

Clear baseline metrics and a simple dashboard live.

Review system installed and producing consistent 5-star reviews.

Priority city list defined and first ranking lifts in motion.

Weekly content and proof cadence running without founder involvement.

In 12 months:

Stratus Clean PNW is the most visible and best-reviewed commercial cleaner in our core metros.

Our lead flow is measurably stronger and more predictable, and the marketing machine runs off checklists you built.