Senior Direct Response Copywriter - High-Ticket Coaching (Remote)

Who We Are

We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.

Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).

The Role

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Briefing the video editors and reviewing cuts against your script
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies
• You'll report to the Head of Paid Marketing and work closely with the founder.

Requirements

• Must have: Excellent written and spoken English, at a native or near-native level
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours
• Nice to have: You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online. And you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
• Comfortable reviewing a rough cut against your script and giving an editor clear notes
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You've managed or mentored writers or editors
• You've run your own business or built something inside one
• You've written for an offer built on emotions- relationships, men's or personal transformation, grief, parenting, therapy-adjacent, faith- and you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
• Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
• Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros

What You'll Be Doing

• Ads. You'll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical "engineer" type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work? It's a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday.
• Creative direction. You'll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right: pacing, the hook, captions, visuals, music, formats, and whether it still says what you wrote. You approve the final cut before it goes to review. You'll also brief our spokesperson for recordings (script, hook options, intros) and source, script, and brief testimonial ads, especially with higher-income clients. You keep production moving from brief to finished ad.
• VSL and funnel copy. You'll write VSLs from the Head of Paid Marketing's brief, starting with a rewrite of the current one and then new VSLs for specific avatars. You'll also write opt-in pages, sales pages, TSLs, retargeting copy, and the copy for every CRO test. What the ad promises should match what the opt-in, VSL, and emails deliver. From time to time, you'll write longer pieces like a webinar or a case study.
• Email. You'll send a daily broadcast built on the same angles as the ads and written to book calls. You'll also write the nurture, post-opt-in, show-up, and release sequences, testing one thing at a time. You'll look after email revenue and deliverability, report weekly on broadcast revenue, autoresponder revenue, and which emails booked calls, and share the best ideas with the ads team.
• Research. You'll read the sales calls the Head of Paid Marketing flags and the replies to our emails, and keep the objection list and customer language doc up to date. You'll go through the Monday report (cost per call and ROAS by concept) and decide what to iterate. You'll keep an eye on competitor ads and VSLs, keep a swipe file, and share how we can do better. You'll tag each ad as new or iteration and mark it a win or loss after the Friday review, so we can both see your hit rate.
• Compliance. You'll write to our claims standard and flag anything risky before review. Ad accounts in our space can be restricted quickly, so the copy needs to sell while keeping the account safe.
• AI. We use AI every day and hope you will too, for research, structure, and reviewing your own work. That said, AI-written copy is easy to spot and doesn't convert well, so the writing itself needs to be yours.