Marketing Manager - Media Strategy & Planning

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally.

We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule : Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.


 The Opportunity

The Marketing Manager – Media Strategy & Planning will play a key role in building and overseeing the execution of media and comms strategies and activations. This role will be a key contributor for bridging communications and planning oversight between internal and external media agencies. The role will include stewardship of key strategic media shifts of the following:

• 1) Partnering with internal teams to build briefs and comms strategies in line with Ally media framework with a focus on ensuring campaigns meet holistic objectives
• 2) Breaking the ad-free model: finding new opportunities to connect with audiences and make an impact
• 3) Audience Segmentation and GTM approach: work in partnership with Research and Analytics teams to ensure we have the right audience strategy across campaigns, as well as the right channel and partner mix based on media consumption trends and behaviors
• 4) Media continuity – working with in house media agency to meet overarching reach, frequency, and conversion goals and being a stakeholder voice in cross-platform audience approach

 The Work Itself
• With support from Media Strategy & Planning Director, socialize and activate against the Ally communications and media architecture, connecting media, messaging and objectives.

Lead media planning across key product & business initiatives, working in partnership with Product Marketing, Advertising, Brand, Content, Research and Analytics teams to build integrated IAT briefs that define objectives, audiences, positioning, messaging, channel strategy, launch requirements, timing and success measures.

Serve as a strategic marketing partner to business stakeholders to develop recommendations that support business outcomes. Attend key planning/status XF meetings and keep projects moving forward at a quick pace.

Lead visibility media, key media moments and strategic partnerships across lines of business where applicable.

Review tactical media plans, providing feedback and ensuring alignment with Ally holistic media framework.

Budget management in conjunction with internal ops team, including ownership of flowchart management and revisions

Management of connecting media plans between internal agency team and media agency of record

Use customer, market, media and performance insights to identify strategic opportunities, optimize plans and inform future initiatives.

Stay up to date on the latest trends and provide input on innovation in the media space

Build internal presentations, including recommendations and GTM summaries for leadership

Be a key stakeholder in measurement and analytics, ensuring that measurement plans are integrated tightly into media planning. Partner with peers for MTA and data/dashboard executive report outs, including using data insights to identify areas of strategic opportunity

• The Qualifications We’re Looking For Bachelor's degree in Marketing, Media and/or Advertising
• 4-7 years of professional experience in a media role or media agency
• Experience with product marketing initiatives a plus
• Ability to build effective working relationships with colleagues inside and outside the organization
• Experience presenting
• Self-motivated with the ability to prioritize and multi-task
• Works well under pressure and able to meet tight deadlines
• Ability to work and make decisions independently
• Strong attention to detail and cross functional relationship building
• Knowledge of financial services business a plus
• 
 Minimum Qualifications
• 7+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent
• 
 How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).

Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.

Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.

Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf


 Who We Are :

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com .

In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email hrpolicy@ally.com with details of your accommodation request.


 Base Pay Range

$90,000.00 - $150,000.00
 An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.


 Incentive Compensation:

This position is eligible to participate in our annual incentive plan.