Marketing Manager, Lead Generation

Overview

In 2025, the National Equity Project (NEP) launched an ambitious decade-long strategy to transform educational experiences for 5 million young people nationwide. We are seeking a Marketing Manager, Lead Generation who helps the right people find NEP, get interested in our work, and connect to our Direct Services team. The Direct Services team works directly with leaders and education systems to build the leadership practices and system conditions that cultivate learner-centered environments for young people.

The Marketing Manager links our website, search, Google Ads, and HubSpot email into one clear path from first visit to qualified lead. This is a part-time (up to 20 hours per week), hands-on role that turns content from our Communications and Direct Services teams into campaigns that attract leaders that are interested in our services, tracks what works, and passes leads to our Direct Services team, who works with leads to identify ways that NEP can support their efforts. Ideally, this person would start January 2027.

Resumes and applications will be accepted through Sunday, November 15, 2026 and reviewed on a rolling basis. The job posting will close at 5pm Pacific time on this date.

The Organization

Founded in 1995, the National Equity Project (NEP) has supported 100,000+ leaders in 1,500 education agencies, intermediaries and philanthropic organizations to create conditions for equitable and excellent education. Our work has impacted the learning environments of more than 10 million young people and thousands of educators. As an experienced, intergenerational and racially diverse team, NEP has established itself as a trusted and credible partner in educational equity and transformation.

Our mission is to develop leaders and mobilize the education field to transform the experiences, outcomes, and life options for children and families who have been historically underserved by our institutions and systems. For 30 years, we have developed the will, skill, knowledge and capacities of leaders to identify and address inequitable patterns and practices, creating more effective, resilient and humanizing organizations.

NEP Facts

Headquarters: Oakland, CA

Employees: 23

• Annual Budget: $7M
• Website: www.nationalequityproject.org
• Your Key Responsibilities
• Build a clear path from first visit to qualified lead

Connect search, ads, web pages, downloadable resources, forms, and email follow-up so each step leads to the next.

Keep a shared marketing calendar for campaigns, website updates, events, and emails.

Find where people drop off and fix the biggest gaps first.

Manage website, search, and ads

Update marketing pages, landing pages, forms, and calls to action in WordPress, and make sure they connect to HubSpot.

Work with specialists to improve how NEP shows up in Google and AI search tools (SEO/AEO/GEO).

Track Google Ads and Google Ad Grant results and coordinate improvements with our ads specialist.

Run HubSpot email campaigns

Build marketing emails, lists, and simple automated follow-up sequences using approved content.

Make sure every form, download, webinar, and event has the right follow-up.

Keep lead data clean and flag system issues to Operations.

Pass qualified leads to Direct Services using agreed upon criteria.

Coordinate campaigns and report results

Manage timelines, assets, and approvals across teams and outside partners.

Support promotion, registration, and follow-up for webinars and events.

Share a short monthly report on website traffic, search and ad results, email engagement, conversions, and leads.

Use the data and Direct Services feedback to recommend what to change next.

What Success Looks Like

More of the right people move from a website visit to real engagement and qualified leads.

Key pages, forms, and downloads convert better over time.

HubSpot follow-up is timely, lead data is accurate, and handoffs to Direct Services are smooth.

Monthly reports show clearly what is working, where people drop off, and what to change.

• Who You’ll Work Closely With Direct Manager: Operations Director, PK-12 Strategy & Impact
• Primary Department: Direct Services Team
• Other Departments: Communications & Content, Operations, Social Media Manager
• External Consultants and Specialists

Requirements

• This role is a fit if you…
• Have 2+ years in inbound marketing, email marketing, demand generation, or marketing operations. Nonprofit or K-12 experience in these areas is a plus.
• Have demonstrated, hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations.
• Have working knowledge of SEO, Google Ads (Ad Grant a plus), website conversion, and analytics. WordPress and GA4 preferred.
• Have strong organizational and follow-through skills and are able to manage several campaigns and contributors on your own.
• Have a commitment to educational equity, youth voice, and shared power.
• Have a proven ability to effectively work and collaborate across differences, including race, gender and culture.
• Are eligible to work in the United States.