Site Marketing Strategist

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—

We serve and protect all hardworking people by building durable products

—we remain dedicated to upholding these principles in every decision we make and every product we create.

• Title: Site Marketing Strategist
• Department: Marketing
• Reports to: Sr. Marketing Manager, D2C
• Location: Dearborn, MI
• Job Classification: Hybrid

Job Summary

The Site Marketing Strategist is responsible for collaborating with partners to ensure marketing plans are executed with excellence. Strong project management skills, attention to detail and the ability to create and maintain effective business relationships are critical to success in this role.  This position primarily brings the Carhartt story to life across D2C channels: both owned Carhartt retail stores and online experiences.  Along with other cross-functional teams, this role is essential for ensuring that all project

deliverables are aligned with D2C Marketing and Brand initiatives to deliver the ultimate Carhartt Brand Experience.

Associate Responsibilities

Lead the digital Integrated Content Marketing Channel which includes strategy development of plans and implementation that will drive traffic from further down the funnel within their shopping journey, from our Product Listing Page to Product Detail Pages, and increase consumer engagement for Carhartt's ecommerce website.

Lead the Product Detail Page Content Marketing Channel which includes strategy development of plans and implementation that will drive conversion within their shopping journey, from our Product Listing Page to Product Detail Pages.

Manage the briefing of requests to our internal Creative Team + UX Team which includes an in-depth overview of what we are trying to accomplish with creating compelling seasonal campaign + evergreen Integrated Content marketing assets, managing the implementation from concept to execution to meet key delivery dates.

Align with Merchandising, Marketing, Brand and UX cross-functional partners on how Integrated Content supports the digital journey for seasonal marketing campaign and evergreen product focuses

Consistently optimize the Integrated Marketing Channel to maximize performance- Proactively anticipating the needs of the ever-changing omni-improvement digital journey to help identify possible Integrated Content Marketing opportunities and solutions to best service the consumer experience.

Track analytics, report on data and capture key learnings specific to marketing campaigns + evergreen product priorities to identify and develop best practices and inform future efforts for the D2C Marketing Team.

Monitor and maintain comprehensive, up-to-date Integrated Content Placement Document that includes 1000+ Product Listing Pages that can house up to 6 separate IC assets to lead in strategic marketing placement + journey planning.

Partner with Creative Teams to build an accessible Integrated Content creative library to allow for efficient in-season updates and optimizations that maintain consistency through the journey of the campaign.

Demonstrate a comprehensive understanding of key Brand and D2C Marketing programs + Merchandising product priorities and key investments to ensure Integrated Content Assets are accurate and strategically executed on Carhartt.com.

Collaborate with Brand Marketing team to maintain ISC, story-telling content within their respective education pages on Carhartt.com to assist in building and maintain the Carhartt brand.

Develop innovative + testing opportunities, partner with UX to ensure best-in-class execution + Analytics Team to measure impact, reporting back to the business with actionable insights.

Stay up-to-date on current trends and competitive examples on how other brands + retailers execute Integrated Content Strategies sharing key opportunities, learnings, and inspiration with the D2C Marketing Team to inform future implementation.

• Required Education
• Bachelor’s degree in Marketing or a related field; or equivalent years of related experience
• Required Skills & Experience

Minimum of 5 years of Marketing experience in the apparel, retail or consumer product industry inclusive of the following:

• 3 years of relevant experience within a brand product environment (digital and/or retail experience is a plus)
• 3 or more years of project management experience; experience managing multiple projects
• Computer proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Strong analytical, verbal and written communication skills
• Creative thinker with a proven ability to effectively problem solve
• Demonstrated ability to manage relationships with cross functional partners
• Strong organizational skills with an ability to effectively prioritize workload
• Persistent and accurate attention to detail
• Physical Requirements and Working Conditions
• In-office environment with option to periodically work remote
• Travel up to 10% through the U.S. and Canada may be required
• This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
• Carhartt is a tobacco free workplace.

This position offers a comprehensive suite of medical, dental, and vision insurance for associates and their dependents. In addition to healthcare coverage, Carhartt provides short-term and long-term disability insurance, life insurance, an employee assistance program, and a 401(k) plan with employer matching contributions. Employees can also benefit from paid time off and designated paid holidays.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.