Head of Marketing

About the Role

Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on role combines product marketing and demand generation, using AI-enabled workflows to scale marketing programs.

What You'll Do

• Develop positioning and messaging, and build marketing site content including segment-specific solutions pages.
• Create videos, use cases, webinars, blog content, and case studies that communicate product value.
• Analyze competitors and conduct market research across hospitality and the broader AI landscape.
• Develop marketing assets and experiment with newsletters, podcasts, and influencer partnerships.
• Plan field marketing campaigns, including local activations, events, conferences, and relationship-building dinners.
• Develop and amplify executive thought leadership across LinkedIn and other channels.
• Direct and optimize paid advertising campaigns, signup funnels, and lead-generation programs.

What We're Looking For

• At least 5 years of marketing experience at a B2B SaaS or AI company, with end-to-end campaign ownership.
• Hands-on experience with paid acquisition, conversion measurement, funnel optimization, and A/B testing.
• Experience across inbound marketing, including SEO, content, and social, as well as outbound, events, and field marketing.
• Strong positioning and messaging skills for technical or complex products, plus experience producing content such as blog posts, video scripts, and use cases.
• Experience planning webinars or in-person campaigns, conducting competitive research, and running concurrent experiments at a fast-growing company.
• Ability to work with marketing design tools or collaborate effectively with designers. Hospitality experience is not required.