Senior Manager, Digital Media (Hybrid Opportunity)

Develop and/or participate in the development and execution of a unit's or program's communications strategy and deliverables in accordance with University Communications guidelines in one or more of the following areas: strategic communications, employee/internal communications, digital media, media relations, content strategy, marketing, identity, audience segmentation, measurement, and crisis communications.

The Senior Manager, Digital Media leads the production of video, audio, and photo content for the Stanford Department of Medicine.

The role is the department's lead for digital media and its technical expert in the field, reporting to the department Events Manager and partnering via dotted-line supervision with the Director of Communications on communications plans that support the department's missions in education, research, and patient care.

The Senior Manager oversees a multi-channel digital media portfolio that includes video for the Department of Medicine Annual Report, storytelling series such as MedStory, and content for social media, email, websites, and web publications. The role contributes, via dotted-line, to the supervision of a part-time contingent Video Manager, runs the team's photography services and central library of illustrations, photos, and graphics, and sets up regular performance reporting so data guides future content.

The Senior Manager also makes sure all digital content meets University and School of Medicine brand, identity, and accessibility standards, brings in third-party vendors carefully when needed, and works with Stanford Medicine and University Communications to extend its reach.

About 40% of the position is dedicated to hands-on production of original digital media, from pitching ideas through production, delivery, and performance analysis. The Senior Manager is also expected to keep up with digital media tools and trends through training and professional development, and to look at how artificial intelligence can streamline production and improve team workflows.

This is a hybrid opportunity.

Responsibilities

• Core Duties: Develop communication deliverables in an area of expertise for a unit or a complex program.
• Develop complex communications for various content delivery channels.
• Develop and design complex materials according to defined requirements using software applications and mediums.
• Work with vendors to obtain information to evaluate quality, process, and costs to support vendor selection.
• Maintain knowledge by attending webinars, conferences, networking etc. to remain at the forefront of current industry standards, trends and technology.
• Contribute to the development of communication strategy for the unit or program.
• Analyze data and curate illustrations, photos, and pictures for assignments.
• Work in collaboration with Institutional Communicators on media relations content and other areas.
• Minimum Education and
• Experience
• Bachelor's degree and five years of relevant experience or combination of education and relevant experience.
• Knowledge, Skills and Abilities: Excellent written and oral communication skills.
• Demonstrated ability to work collaboratively with internal communications groups across campus.
• Demonstrated excellent interpersonal skills
• Demonstrated ability to synthesize complex materials and communicate information in a manner easily understood.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Demonstrated ability to perform detailed work with high level of accuracy and attention to detail.