Senior VoC (Voice of the Customer) Analyst

What You'll Do Do you have experience in Voice of the Customer (VoC) analysis and in leveraging customer feedback to provide strategic guidance that drives business growth through actionable insights? If so, consider joining Principal as a Senior VoC (Voice of the Customer) Analyst on the Customer Insights Activation Team. This role will provide strategic support in the development of customer experiences, as well as translation of the vision into tangible business goals and capabilities.

You will have the opportunity to contribute to important projects that enhance our customer engagement. At Principal, we value the impact our work has on our customers and believe that understanding their needs is crucial to our success.   Job Responsibilities: Analyze and synthesize customer data: Apply critical thinking to organize and integrate multiple data sources, identify patterns and relationships, conduct root cause analysis, and summarize actionable insights.

Design and deliver compelling insights: Translate findings into clear, persuasive stories and visualizations that bring the customer experience to life for stakeholders. Communicate effectively: Present complex ideas with clarity through written reports, engaging presentations, and impactful storytelling that adds value to meetings and discussions.

Manage projects and stakeholders: Oversee end-to-end project execution, coordinate cross-functional teams, identify dependencies and risks early, and optimize resources to ensure timely delivery of initiatives. Support strategic decision-making: Demonstrate strong observational skills, intuition, and advanced cognitive abilities to refine insights and inform business strategies. Foster collaboration and create a world-class work environment that promotes engagement among team members and key individuals.

Who You Are Bachelor's degree or equivalent experience 2+ years of related CX experience, with a specific focus on customer platform feedback management, and VOC data analytics 2+ years of experience working with the Qualtrics or similar survey tool/platform Strong expertise in project and stakeholder management, collaborating cross-functionally to align teams and processes, ensuring timely and successful delivery of initiatives Proficient in synthesizing and aligning diverse data sources, creating compelling visualizations, and

delivering insights through impactful storytelling At Principal, we are committed to creating an inclusive and diverse work environment. We strictly adhere to equal employment opportunities and celebrate the unique perspectives and contributions of every individual. Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program.

Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $69300 - $109200 / year Salary Details The following locations are examples of market-specific salary ranges across different geographies. Grand Island, NE / Wichita, KS: $69,300 - $81,900 / year Des Moines, IA / Tampa, FL: $73,150 - $86,450 / year Charlotte, NC / Dallas, TX: $77,000 - $91,000 / year Chicago, IL / Denver, CO / Minneapolis, MN: $84,700 - $101,100 / year Los Angeles, CA / New York City, NY: $92,400 - $109,200 / year Time Off Program Flexible Time

Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.

This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household.

These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees.

And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date 10/22/2026 Most Recently Posted Date 10/22/2026 Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process.

Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.

Responsibilities

• Do you have experience in Voice of the Customer (VoC) analysis and in leveraging customer feedback to provide strategic guidance that drives business growth through actionable insights? If so, consider joining Principal as a Senior VoC (Voice of the Customer) Analyst on the Customer Insights Activation Team. This role will provide strategic support in the development of customer experiences, as well as translation of the vision into tangible business goals and capabilities. You will have the opportunity to contribute to important projects that enhance our customer engagement. At Principal, we value the impact our work has on our customers and believe that understanding their needs is crucial to our success.   Job Responsibilities: Analyze and synthesize customer data: Apply critical thinking to organize and integrate multiple data sources, identify patterns and relationships, conduct root cause analysis, and summarize actionable insights. Design and deliver compelling insights: Translate findings into clear, persuasive stories and visualizations that bring the customer experience to life for stakeholders. Communicate effectively: Present complex ideas with clarity through written reports, engaging presentations, and impactful storytelling that adds value to meetings and discussions. Manage projects and stakeholders: Oversee end-to-end project execution, coordinate cross-functional teams, identify dependencies and risks early, and optimize resources to ensure timely delivery of initiatives. Support strategic decision-making: Demonstrate strong observational skills, intuition, and advanced cognitive abilities to refine insights and inform business strategies. Foster collaboration and create a world-class work environment that promotes engagement among team members and key individuals.

Qualifications

• Bachelor's degree or equivalent experience 2+ years of related CX experience, with a specific focus on customer platform feedback management, and VOC data analytics 2+ years of experience working with the Qualtrics or similar survey tool/platform Strong expertise in project and stakeholder management, collaborating cross-functionally to align teams and processes, ensuring timely and successful delivery of initiatives Proficient in synthesizing and aligning diverse data sources, creating compelling visualizations, and delivering insights through impactful storytelling At Principal, we are committed to creating an inclusive and diverse work environment. We strictly adhere to equal employment opportunities and celebrate the unique perspectives and contributions of every individual.