Director, Global Brand Marketing

Purpose & Objective

The Director, Global Brand Marketing at AMIRI is responsible for leading the development and execution of the brand's global marketing strategy, ensuring alignment across all consumer touchpoints, markets, and channels.

Reporting directly to the Global SVP, Brand & Communications, this role oversees global go-to-market (GTM) planning, 360° campaign launches, social media, content strategy, brand partnerships, and cooperative marketing initiatives.

The Director will inherit and lead an established team, working closely with cross-functional departments and regional stakeholders to translate AMIRI's creative vision and brand positioning into cohesive, culturally relevant, and commercially impactful global marketing initiatives.

This position requires a strategic brand thinker with sophisticated creative instincts, strong commercial acumen, exceptional organizational and leadership capabilities, and a proven ability to manage complex global initiatives from concept through execution.

Job Responsibilities and Duties:: Global Go-to-Market Strategy:

Lead the development and execution of global GTM plans for seasonal collections, product launches, collaborations, and key brand initiatives, ensuring alignment across all markets and distribution channels.

360° Campaign Management:

Oversee the planning, coordination, and execution of integrated global marketing campaigns across digital, social, retail, wholesale, paid media, PR, and experiential channels.

Global Marketing Calendar:

Own and manage the global marketing calendar, establishing clear timelines, deliverables, priorities, and cross-functional accountability.

Brand Positioning & Storytelling:

Partner with the SVP of Brand & Communications to develop and reinforce AMIRI's brand positioning, messaging, and storytelling framework, ensuring consistency and relevance across all consumer touchpoints.

Social Media Strategy:

Oversee AMIRI's global social media strategy, including platform positioning, editorial planning, publishing calendars, community engagement, and performance optimization.

Content Strategy & Creative Briefing:

Partner with creative and production team to define global content strategy, translating brand and commercial priorities into compelling creative briefs, editorial narratives, and platform-specific content plans.

Brand Partnerships & Collaborations:

Develop and manage marketing strategies for brand collaborations, cultural partnerships, and special projects, overseeing integrated launch plans, partner deliverables, and opportunities to expand AMIRI's cultural relevance.

Cooperative Marketing:

Lead co-op marketing initiatives with global wholesale partners, department stores, and key retail accounts, ensuring alignment with AMIRI's brand positioning and commercial objectives.

Global Franchise Marketing:

Brief global franchise partners on seasonal marketing priorities, campaign strategies, and brand initiatives, ensuring consistent execution across markets and adherence to AMIRI's global brand standards.

Consumer & Cultural Insights:

Identify emerging cultural trends, consumer behaviors, and market opportunities to inform marketing strategies, strengthen brand relevance, and support global growth.

Cross-Functional Leadership:

Partner closely with Merchandising, E-Commerce, Retail, Wholesale, PR, and regional teams to ensure cohesive global execution of marketing initiatives.

Team Leadership:

Manage, mentor, and develop an established brand marketing team, providing strategic direction, clear priorities, and accountability across functions while fostering a collaborative and high-performing environment.

Budget & Performance Management:

Oversee marketing budgets, resource allocation, campaign performance, and reporting, leveraging insights to optimize effectiveness and return on investment.

Brand Stewardship:

Serve as a key steward of AMIRI's creative and commercial vision, ensuring all marketing initiatives and external partnerships reflect the brand's identity, values, and long-term positioning.

Knowledge, Skills, and Ability Requirements:: 8–10+ years of progressive brand marketing experience, preferably within luxury fashion, lifestyle, or culturally relevant consumer brands.

Proven experience leading global marketing functions, integrated campaigns, and cross-functional teams.

Demonstrated expertise in developing and executing global go-to-market strategies and 360° marketing campaigns across digital, retail, experiential, and traditional channels.

Strong understanding of luxury brand building, consumer behavior, and market dynamics across international markets.

Sophisticated creative sensibility with exceptional brand storytelling, copywriting, and creative briefing capabilities.

Deep cultural awareness and the ability to identify emerging trends, creative opportunities, and partnerships that strengthen brand relevance.

Strong understanding of social media, digital marketing, content strategy, and evolving consumer engagement platforms.

Experience managing brand collaborations, strategic partnerships, and cooperative marketing programs.

Exceptional project management and organizational skills, with the ability to oversee multiple global initiatives simultaneously while maintaining a high standard of execution.

Proven people management experience, with the ability to lead, mentor, and develop high-performing teams.

Strong commercial acumen, including experience managing budgets, evaluating campaign performance, and balancing long-term brand-building objectives with immediate business priorities.

Excellent communication, presentation, and stakeholder management skills, with the ability to influence senior leadership and collaborate effectively across global functions.

Strategic, entrepreneurial, and solutions-oriented mindset, with the ability to move comfortably between high-level brand thinking and hands-on execution.

Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives.

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Who We Are:

Founded in 2014, AMIRI is a global luxury house based in Los Angeles. The brand's intrinsic California spirit is deeply rooted in authenticity and creativity, with collections influenced by Hollywood and infused with West Coast music culture.

The brand's trajectory has followed a clear global strategy, with biannual shows at Paris Fashion Week and a growing international presence through an expanding network of flagship destinations.

AMIRI's culture and contemporary vision prioritize quality, creativity, and innovation across every facet of the business. Founder and Creative Director Mike AMIRI continues to safeguard and shape the artistic vision of the brand and design studio.

As the brand's presence expands globally and continues to emerge as one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is seeking visionary individuals with a creative and entrepreneurial mindset to join our team.