Residential Sales Representative

• New Opportunity: Residential Sales Representative
• Location In-person Baltimore, MD
• Candidate distance preference Within 50 miles Includes candidates willing to relocate

Job description Abbey Fence & Deck Company is seeking motivated, coachable, and customer-focused Residential Sales Representatives to conduct in-home estimate appointments and help homeowners select fencing and decking solutions for their properties.

This is not a traditional cold-calling or door-to-door prospecting position. Abbey provides scheduled leads and estimate opportunities. The Sales Representative’s primary responsibility is to execute those appointments effectively, assess the property and customer’s needs, educate the homeowner, develop an accurate estimate, present the recommended solution, and close profitable business.

The representative owns the customer relationship from the initial appointment through the start of installation. This includes timely estimates, accurate measurements, detailed project documentation, follow-up, technical explanations, material specifications, and coordination with the production and warehouse teams.

Previous fence or deck sales experience is not required. The company is more interested in character, work ethic, communication, coachability, critical thinking, comfort with numbers, and motivation to succeed in a commission-based environment.

Key Responsibilities

• Company-Provided Lead Execution
• Attend scheduled residential estimate appointments provided by the company.
• Review available lead and customer information before each appointment.
• Confirm appointment details when required.
• Arrive on time, prepared, and professionally presented.
• Identify the homeowner’s objectives, preferences, concerns, budget, and timeline.
• Assess the property and project conditions.
• Guide the customer toward an appropriate fence or deck solution.
• Maintain accurate records of appointment outcomes and next steps.
• Follow the company’s approved sales process consistently.
• Maximize the value of company marketing and lead-generation investments.
• In-Home and On-Site Consultations
• Meet with homeowners at their properties.
• Build rapport quickly and establish trust.
• Ask thoughtful questions to understand the customer’s goals.
• Inspect the proposed project area.
• Discuss privacy, security, appearance, functionality, materials, maintenance, and project expectations.
• Identify site conditions that may affect design, materials, labor, access, or pricing.
• Explain the installation process clearly.
• Address customer questions professionally.
• Present the company’s solutions without using high-pressure or misleading sales tactics.
• Measurements and Property Assessment
• Take accurate measurements of the proposed fence or deck area.
• Document property conditions, access points, slopes, obstructions, gates, corners, and other relevant details.
• Confirm the proposed layout with the homeowner.
• Identify information requiring additional review before the estimate is finalized.
• Record sufficient detail for material ordering and production planning.
• Use company tools and technology to support accurate measurements and project documentation.
• Avoid assumptions that could create pricing, material, or installation errors.
• Product and Customer Education
• Develop working knowledge of the company’s primary fence and deck products.
• Explain material options, design choices, installation considerations, durability, maintenance, and use cases.
• Help customers compare solutions based on their property and objectives.
• Communicate realistic project expectations.
• Avoid making unauthorized promises regarding schedules, permits, production, or installation conditions.
• Refer highly technical or unusual questions to the appropriate internal expert.
• Continue developing product knowledge through training, field observation, and collaboration.
• Pricing and Estimate Preparation
• Calculate project pricing using the company’s mandatory pricing application.
• Follow established pricing, margin, and profitability requirements.
• Verify measurements, materials, labor assumptions, and project specifications before sending an estimate.
• Prepare estimates promptly after appointments.
• Review pricing for accuracy and completeness.
• Correct errors before presenting proposals to customers.
• Explain estimates and project options clearly.
• Obtain approval before deviating from established pricing or scope requirements.
• Sales Presentation and Closing
• Present recommended fencing or decking solutions.
• Connect the proposed design and materials to the customer’s stated needs.
• Explain project scope, pricing, expectations, and next steps.
• Address objections professionally.
• Ask for the business confidently and respectfully.
• Maintain profitability while pursuing the sale.
• Complete contracts and required documentation accurately.
• Avoid unauthorized discounts or commitments.
• Work toward a minimum close-rate expectation of approximately 30% when fully ramped.
• Customer Follow-Up
• Follow up promptly after estimate appointments.
• Answer customer questions and provide additional information.
• Track homeowners who are still considering their options.
• Maintain regular communication without becoming overly aggressive.
• Identify the customer’s decision timeline.
• Record all meaningful communications and next steps.
• Reengage older estimates and open opportunities.
• Communicate important customer updates to internal teams.
• Maintain ownership of the relationship through the start of installation.
• Project Documentation
• Create complete and accurate job records.
• Document project measurements, layout, material specifications, gates, accessories, colors, dimensions, and special conditions.
• Prepare precise material orders.
• Include information required by production, warehouse, and installation teams.
• Review documentation before handing the project off.
• Respond promptly when internal teams need clarification.
• Update records when approved changes occur.
• Recognize that documentation quality directly affects installation accuracy, customer satisfaction, and company profitability.
• Internal Handoff and Collaboration
• Coordinate signed projects with production and warehouse personnel.
• Ensure the installation team receives complete and accurate information.
• Clarify project requirements before work begins.
• Communicate known customer expectations and site conditions.
• Help resolve questions arising before the installation.
• Visit sold projects when necessary to address customer questions or operational concerns.
• Maintain professional communication across sales, production, warehouse, and installation functions.
• Support a smooth transition from signed contract to completed build.
• CRM and Sales Technology
• Use the company’s CRM, pricing application, sales tools, and communication systems.
• Maintain accurate lead, appointment, estimate, and follow-up records.
• Update opportunity stages and next actions.
• Record customer communications promptly.
• Use reminders and follow-up systems consistently.
• Learn new sales technology and process improvements.
• Maintain accurate data that allows the company to evaluate lead conversion and representative performance.
• Territory and Time Management
• Plan travel between appointments efficiently.
• Prepare for each customer meeting in advance.
• Use appointment gaps productively.
• Balance customer visits with estimate preparation, follow-up, documentation, and project support.
• Maintain accountability while working independently in the field.
• Communicate schedule delays or appointment issues promptly.
• Use the company-provided gas card in accordance with policy.
• Protect customer, company, and payment information.
• Required Qualifications
• Must-Have Qualifications
• Strong verbal communication and interpersonal skills.
• Ability to build rapport quickly with homeowners.
• Coachable attitude and willingness to follow a proven sales process.
• Competitive, ambitious, and motivated by commission-based earning potential.
• Comfort working in a performance-driven environment.
• Strong customer-service orientation.
• Ability to work independently while remaining accountable to goals and standards.
• Strong follow-through and responsiveness.
• Problem-solving and critical-thinking ability.
• Comfort with numbers, measurements, pricing, and basic math.
• Ability to learn fencing and decking products.
• Ability to learn and use CRM systems, pricing applications, and sales technology.
• Strong attention to detail.
• Ability to create accurate and complete project documentation.
• Valid driver’s license.
• Reliable personal transportation.
• Ability and willingness to drive throughout the greater Baltimore territory.
• Availability to work Monday through Friday according to scheduled customer appointments.
• Comfort transitioning from paid training to a 100% commission-based compensation model.

Preferred Qualifications

• Previous sales experience.
• Customer-facing experience in hospitality, food service, retail, automotive sales, telecommunications, airport customer service, or similar environments.
• Experience in a performance-driven or commission-based position.
• In-home sales or field-sales experience.
• Home improvement, construction, building materials, landscaping, fencing, decking, or exterior-remodeling experience.
• Experience measuring job sites or preparing estimates.
• CRM experience.
• Experience explaining technical products to consumers.
• Recent college, community college, or trade-school education combined with strong customer-facing experience.
• Demonstrated history of achieving sales or customer-service goals.
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