Salesforce Platform Owner

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes

BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

We are guided by our core values:

Integrity:

Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.

Care:

Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.

Growth Mindset:

Develop ourselves and those around us. Experiment, learn, and improve from everything we do.

Accountability:

Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

The Salesforce Platform Owner will lead the architecture, hands-on development, and technical management of the Salesforce platform and connected commercial technologies across Brooklyn Sports & Entertainment. This individual will play a critical role in ensuring that commercial teams have intuitive, reliable, and scalable systems that improve productivity, support revenue generation, and enable data-driven decision-making.

Reporting to the Head of Sales Enablement & Analytics, this individual will serve as the primary technical owner of Salesforce, combining advanced development expertise with architectural leadership to design, build, and continuously improve the platform. The role will oversee Salesforce architecture, data models, integrations, development standards, DevOps, and platform reliability, while ensuring applications and workflows are designed around the needs of commercial employees.

This is a hands-on individual contributor role with significant technical leadership responsibilities. The Salesforce Platform Owner will personally develop solutions, establish technical standards, review the work of external development partners, and collaborate with IT, enterprise data, and commercial teams to deliver reliable and effective technology.

The role will also help evaluate emerging Salesforce capabilities, including artificial intelligence and automation, to identify opportunities for innovation and operational improvement.

The Salesforce Platform Owner will work closely with the Sales Enablement & Analytics team, IT, enterprise data teams, and commercial business leaders to establish a scalable, secure, and innovative technology foundation that supports the continued growth of Brooklyn Sports & Entertainment.

WHAT YOU WILL DO

• Own the Salesforce platform end to end, establishing and maintaining its architecture, data models, security configurations, governance standards and long-term technical roadmap to support commercial priorities and business growth.
• Lead hands-on Salesforce development using Apex, Lightning Web Components, SOQL, Flow, and integrations, ensuring solutions meet established standards for performance, maintainability, and user experience.
• Build and manage an AI-assisted development practice that improves delivery efficiency while maintaining rigorous standards for quality, security, and reliability.
• Own Salesforce DevOps and release management processes, including source control, CI/CD pipelines, sandbox strategy, deployment procedures, testing, and production change management.
• Monitor platform performance and reliability, proactively identifying and resolving flow errors, automation conflicts, Apex limitations, integration issues, and other technical challenges.
• Lead the design and continuous improvement of Salesforce applications and workflows, establishing user experience standards and leveraging Lightning App Builder, Dynamic Forms, and Salesforce Lightning Design System to simply processes and drive adoption.
• Partner with commercial teams and Sales Enablement & Analytics colleagues to understand business processes, identify operational challenges, and develop solutions that improve productivity, data quality, and revenue-generating activities.
• Oversee the integration and optimization of Salesforce with commercial enablement, ticketing, marketing, data warehouse, and partner technologies, collaborating with IT and enterprise data teams to ensure secure, reliable, and scalable connectivity.
• Serve as the strategic advisor on Salesforce capabilities, evaluating product releases, emerging technologies, and AI-driven solutions to recommend investments and innovations that improve commercial operations.
• Maintain comprehensive technical documentation, architecture standards, and platform governance practices to support operational continuity, knowledge sharing, and future scalability.
• Provide technical leadership to internal stakeholders and external development partners, establishing development standards, reviewing technical deliverables, and ensuring solutions meet expectations for quality, security, and scalability.

WHAT YOU WILL BRING

• 5+ years of hands-on Salesforce experience, including significant experience in a Salesforce architect, lead developer, or platform ownership role.
• Advanced proficiency in Apex, Lightning Web Components, SOQL, and Flow, including experience with governor limits, bulkification, automated testing, and code quality standards.
• Experience designing and maintaining complex Salesforce data models, sharing architecture, security configurations, and enterprise-scale solutions.
• Hands-on experience with source-driven development, Git, Salesforce CLI, CI/CD pipelines, and release management tools such as Salesforce DevOps Center or equivalent platforms.
• Strong understanding of Salesforce platform architecture, performance optimization, technical governance, and production support.
• Experience designing, implementing, and supporting integrations using REST and SOAP APIs, platform events, middleware, and data warehouse technologies.
• Experience building intuitive Salesforce applications and interfaces using Lightning App Builder, Dynamic Forms, and Salesforce Lightning Design System.
• Experience reviewing code, establishing development standards, and providing technical direction to external development partners or consultants.
• Strong analytical and problem-solving skills, with the ability to evaluate technical challenges, make sound architectural decisions, and manage competing priorities.
• Excellent written and verbal communication skills, including the ability to explain technical concepts and architectural decisions to non-technical stakeholders.
• Ability to work independently while collaborating effectively with commercial, technology, and data teams.
• Salesforce certifications such as Platform Developer II, Application Architect, or Platform Sharing and Visibility Architect preferred.
• Experience with Salesforce Data 360, Agentforce, CRM Analytics, Slack platform development, or AI-assisted development tools preferred.
• Familiarity with commercial enablement technologies such as ZoomInfo, Zoom Phone for Salesforce, Ambition, LinkedIn Sales Navigator, or similar platforms preferred.
• Experience in sports, live entertainment, hospitality, or another high-volume commercial environment preferred.
• Bachelor's degree in computer science, information systems, or a related field, or equivalent practical experience.
• WHO YOU ARE
• A proactive and accountable professional who takes ownership of platform performance, reliability, and continuous improvement.
• A strategic thinker who balances long-term architecture decisions with immediate business needs.
• A hands-on builder who values both technical excellence and intuitive user experiences.
• A collaborative and persuasive partner who can challenge assumptions, communicate tradeoffs, and influence decisions.
• A curious and adaptable learner who embraces emerging technologies and continuously looks for opportunities to improve.
• A commercially minded problem silver who understands how technology supports employees productivity, customer relations, and revenue growth.