Business Analyst (Marketing Business Analytics)

Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.

Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Act

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.

Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.

Qualifications

• 2-5 years of experience in business and operational strategy, planning and analysis
• Basic understanding of business and operating environment
• Working knowledge of data querying, reporting, forecasting, analysis and operations research
• Research, analytical, and problem solving skills
• Effective problem resolution skills including determining root cause, scope and scale of issues
• Effective word processing and spreadsheet software skills
• Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
• Bachelor's Degree in Business Administration, Finance or related field
• Experience working in financial services desired
• Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.
• Desired Qualifications
• Master's Degree in Business Administration, Finance or related field
• Pega Decisioning Consultant certification
• Additional Information
• Hours: Monday - Friday, 8:00AM - 4:30PM Hybrid
• Location: 820 Follin Lane, Vienna, VA 22180

Responsibilities

• Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
• Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
• Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
• Analyze complex marketing campaign requirements and translate them into targeting logic
• Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
• Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
• Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
• Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
• Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
• Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team
• Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
• Perform other duties as assigned