SEO & AI Search Specialist

*** Please note that this is a HYBRID role, requiring this person to work at our Cottonwood Heights office in SLC three days a week. We are not able to provide work sponsorship (i.e. OPT or H-1B visa) for this role ***

Job Summary

The Specialist, SEO & AI Search is a flexible, cross-functional member of the SEO & AI Search team who supports the Content, Local, and Technical SEO specialists and the SEO Project Manager wherever the team needs added capacity. Rather than owning a single discipline, this role works across traditional and AI-powered search initiatives, helping the team execute projects, maintain quality, and keep work moving with internal teams and agency partners.

This position is ideal for an early-career SEO professional who is organized, curious, and eager to build a well-rounded foundation across all areas of SEO and AI search.

Duties & Responsibilities

Cross-Team Support: Provides flexible support to the Content, Local, and Technical SEO specialists and the SEO Project Manager, shifting focus based on team priorities, project deadlines, and coverage needs

Content SEO:  Performs keyword and search intent research; drafts content briefs, metadata, and FAQ ideas; and helps identify and optimize low-performing content

Reviews draft and published pages in the CMS (Contentful) for on-page best practices, internal linking, and adherence to brand guidelines

Local SEO:  Supports Google Business Profile onboarding and offboarding during store transitions, partnering with the Transitions team to ensure stores are live and accurate from day one

Audits local listings for accuracy and NAP consistency, resolves duplicate or closed listings, and monitors reviews and profile issues

Technical SEO:  Runs recurring site crawls and technical audits (metadata, schema, canonicalization, redirects, error pages, indexation) and documents findings with recommended actions.

Assists with the submission and testing of Web Development user stories and validates releases such as redirects and structured data after launch

AI Search:  Monitors and reports on brand visibility and citation frequency across AI-powered search platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews, Copilot) to track share of voice against competitors

Helps audit and optimize web pages for machine readability and answer-ability by generative engines, including structured data, content clarity, and entity signals

Project Coordination: Maintains project trackers, approval logs, and content calendars (e.g., Airtable, Jira) and follows up on open items with agency partners and internal stakeholders

Reporting & Analytics: Pulls data from Google Search Console, Google/Adobe Analytics, and SEO platforms to support dashboards, recurring performance reports, and quarterly competitor analyses

Collaboration: Partners with Web Development, Operations, Content, and other marketing teams on cross-department initiatives and helps answer SEO-related questions from the field

Stays current on search engine and AI search developments, tests new tools and tactics, and shares learnings with the team

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent work experience
• One to three years of SEO experience, in-house or agency
• Exposure to more than one area of SEO (content, local, technical, or AI search) preferred
• Google Analytics or other SEO-related certifications a plus
• Competencies
• Working knowledge of SEO fundamentals across on-page, technical, and local search, with a strong interest in AI search, answer engine optimization (AEO), and generative engine optimization (GEO).
• Familiarity with SEO and analytics tools such as Google Search Console, Google Analytics/Adobe Analytics, Semrush or Ahrefs, Screaming Frog, and Google Business Profile.
• Basic understanding of HTML, structured data (Schema.org), and how search engines and AI crawlers discover and index content.
• Experience with a content management system (Contentful a plus) and project management tools (Airtable, Jira, Asana, or similar).
• Proficient in MS Excel, Word, Outlook and PowerPoint.
• Highly organized and detail-oriented, with the ability to prioritize and move between multiple projects and disciplines in a fast-paced environment.
• Excellent written and verbal communication skills, including strong editing skills and the ability to present data an ideas in a clear, discernible way.
• Effectively communicates and builds relationships with internal partners and external agencies.
• Self-starter who is curious, coachable, and eager to keep learning and growing as a search marketer.
• Analytical and results-driven mindset.
• Work Environment & Physical Requirements
• Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.
• Disclaimer
• The job description outlines the general nature and scope of work employees perform in this role. It's not intended to be an exhaustive list of all duties, responsibilities, or qualifications required for the position. The company reserves the right to modify, revise, or update the job description to meet business needs.
• If you are a current Extra Space employee, please apply through Jobs Hub in Workday.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applications Deadline: Applications will be accepted until the position is filled.