Digital Marketing Specialist (BIL)

We are seeking a skilled and creative Digital Marketing Specialist to support digital marketing efforts, especially in the legal or professional services industry. The ideal candidate is experienced in content creation, campaign management, and marketing tools.

Key Responsibilities:

• Strategy: Analyze client websites, traffic, ad accounts, and competitors
• Build digital marketing strategies that fit each client's budget and goals
• Recommend channel mix, messaging direction, and KPIs
• Adjust strategies based on performance data
• Web Build: Build and edit pages on WordPress and Squarespace
• Follow established design systems and brand guidelines
• Adjust design systems when new content requires it
• Keep page structure, hierarchy, and on-page SEO clean
• SEO: Run keyword research and competitive analysis
• Write and implement white-hat SEO (titles, meta, headings, internal linking, schema)
• Plan and author content based on search intent and ranking opportunity
• Run regular technical SEO checks and fix what is broken
• Track rankings, traffic, and conversions and report on what changed
• SEM: Build and launch paid search campaigns (Google Ads, Microsoft Ads)
• Write ad copy, build ad groups, set up conversion tracking
• Manage spend against the client's specified budget
• Run regular optimization reviews: bids, keywords, negatives, ad copy, landing pages
• Report on cost per lead, ROAS, and other agreed metrics

Requirements

• 2+ years running SEO and SEM for real businesses (agency or direct)
• Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi, or similar)
• Hands-on Squarespace or similar website building solution experience
• Strong copywriting for web pages, ads, and meta content
• Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better)
• Google Search Console, Bing Webmaster Tools
• Working knowledge of HTML structure
• Comfort with one or more SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)
• Clear written English for client-facing work
• Nice to Have: LinkedIn Ads experience
• Meta Ads experience
• Microsoft Ads experience
• Email marketing platforms (Mailchimp, Klaviyo, Constant Contact)
• Local SEO and Google Business Profile management
• Conversion rate optimization experience
• Basic graphic editing (Figma, Canva, Photoshop)
• System and Work Setup Requirements: A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work