Program Specialist

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change.

We are hiring for a Program Specialist for Communications and Employer Engagement that will lead the development, refinement, and implementation of the program communications and outreach strategy including outreach with San Diego employers, employee participants (professionals in the trades and clean energy fields), and industry partners. They will be performing a critical role in securing employer partnerships and recruiting participants to the program.

This position is envisioned as a full-time role through October 2027 with the possibility of extension based on the availability of program funding.

Working in close collaboration with RI’s program and marketing teams, duties include but are not limited to the following:

• Perform direct outreach with employers and employee participants: Secure employer partnerships through participation at trade shows, industry events, one-on-one outreach; conduct regular follow up with employers to convert leads into program enrollment and participation.

Lead strategy for trade shows and outreach event participation: Identify major trade shows and events (roughly 1-2 per month) for enhanced employer outreach; coordinate with team members to ensure adequate event participation; execute a timeline for event preparation; review event details and recommend who should be at the event and in what capacity, recommend the event package for purchase (attendance, sponsorship, tabling, breakout session); handle all purchases of relevant sponsorships/tickets/registrations, update the client

events tracking system on a regular basis, coordinate with the client to ensure approval of event expenses; lead pre- and post-event marketing efforts; enter all contacts into Salesforce and other event tracking systems following each event.

Execute the program’s email campaign: Develop and continually update the email campaign calendar, in coordination with the client; develop content for emails to prospective participants; work with other relevant programs to execute cross-marketing campaigns; ensure timely approval of emails by the client; ensure timely release of emails in accordance with the campaign calendar.

Develop and roll out content: Design and prepare content for monthly communications with program participants (jobseekers and employers), including research on and summary of the latest relevant job openings and latest program job candidates; work with marketing team to design and launch newsletters or other content on a regular basis.

Prepare and update marketing collateral: Ensure marketing collateral is updated to reflect changing program services and requirements; Identify additional marketing collateral needs and produce content for new collateral, as needed; Develop content for marketing materials; Communicate collateral design needs to the client in a timely fashion, and ensure timely approval of collateral by the client.

Coordinate the execution of an improved user experience: Ensure coordination between the Program Manager, marketing team, program partners, and the client to improve the participant user experience; ensure website enhancements are relevant to the intended audience and being executed in a timely manner; write, review, and edit website content, as needed; provide course-related content for website, as needed; coordinate with program partners to adapt the participant application processes and automate communications with participants;

coordinate team members to recommend and execute integrated user-friendly course enrollment process.

Ensure coordinated social media strategy: As appropriate, work with the marketing team and the client to support the development and execution of a social media strategy.

Lead internal marketing team meetings: Coordinate with the Program Manager and other team members to develop the draft agenda, take meeting notes, articulate clear action items/ next steps, and ensure necessary follow-up by team members following the meeting.

Expand in-person and online course offerings and update course catalog: As needed, work with other team members to identify and conduct outreach to new potential training partners and course offerings; Coordinate with the client to update the course catalog to reflect upcoming live events and new on-demand and eLearning courses.

Perform other duties as assigned: Support other programmatic and administrative tasks as needed, including community outreach, employer engagement, data and quality assurance, program performance reporting, administrative support, and meeting scheduling.

All other duties assigned

Requirements

• 5+ years of experience in marketing, customer service/sales in energy efficiency or the trades (HVAC, plumbing, electrical services, refrigeration), energy efficiency program operations.
• Travel within San Diego is required (estimated 2-5 times per month), candidates must live and work in San Diego County.
• Strong time, task, and relationship management skills, with proven ability to contribute positively both independently and as a team member.
• Demonstrated proficiency in writing and editing marketing content and ensuring accurate, timely, and high-quality marketing collateral.
• High attention to detail.
• Able to quickly learn complex topics and produce, revise, and update deliverables tailored to the different needs of technical, managerial, and lay audiences.
• Able to give and receive productive feedback to/from colleagues, partners, and clients.
• Able to adhere to ethical, cybersecurity, and privacy guidelines.

Preferred Qualifications:

• Experience in the San Diego construction trades, energy efficiency, and/or energy markets.
• Sales or customer service experience with trades companies and/or integrated demand-side management (IDSM) industry partners.
• Proficiency with Google/Microsoft Office Suite, Zoom, Salesforce, EventBrite, and other productivity, CRM, and marketing tools.

About Resource Innovations

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change.