Product Director, APP Marketing, INLEXZO

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Product Director, INLEXZO ® Advanced Practice Provider Marketing , located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Position Description

The Product Director will shape marketing programs and strategies in an area of rapid scientific advancement and meaningful patient need. The Product Director will focus on optimal Advanced Practice Provider activation, including insight generation, strategy development, content development, and tactical execution.

The Product Director will work with a fast-paced cross-functional team of brand partners, field sales, medical, internal partners, and agency partners to ultimately help our critical Advanced Practice Providers support INLEXZO® patients.

Key Responsibilities

• Lead development and execution of Advanced Practice Provider marketing strategy for INLEXZO®, translating Advanced Practice Provider, market, and business insights into clear priorities, integrated plans, and measurable programs.
• Shape the Advanced Practice Provider education, activation, and support strategy for INLEXZO®, ensuring programs address critical information needs, treatment expectations, access and support considerations, and key moments across the treatment journey.
• Drive engagement across channels by identifying opportunities to improve the Advanced Practice Provider experiences, strengthen content and media effectiveness, and connect brand-specific efforts into a more cohesive approach.
• Serve as a strategic cross-functional leader across Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Field, Patient Support, agency partners, and Bladder Cancer teams to build alignment, remove barriers, and deliver compliant, Advanced Practice Provider-centered solutions.
• Use Advanced Practice Provider insights, market research, performance analytics, and stakeholder feedback to evaluate program impact, guide investment decisions, and continuously optimize education, support, and engagement strategies.
• Contribute to annual brand and Bladder portfolio planning by identifying Advanced Practice Provider marketing opportunities, informing resource allocation, and helping shape the future Advanced Practice Provider experience for INLEXZO®.

Qualifications

Requirements:

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.
• Preferred
• People leadership experience
• Experience in oncology
• Product launch experience
• Previous sales experience
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
• Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
• Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR), Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility