Field Marketing Manager

Company & Culture:

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements:

• 4–6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function.
• Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes.
• Demonstrated success developing and executing go-to-market strategies across retail, event, and/or collegiate channels.
• Experience managing, coaching, and developing direct reports and part-time teams.
• Strong background in budget management, KPI tracking, and ROI analysis.
• CPG food & beverage experience highly preferred.
• Bachelor’s degree in Marketing or a related field preferred.
• Proficiency in Microsoft Office Suite.
• Valid driver’s license and proof of insurance required.
• Ability to travel locally 30–50% of the time, including nights and weekends.
• Ability to lift up to 50 lbs. to support event setup.

Job Description:

We are seeking a Field Marketing Manager to oversee a high-impact region within our Field Marketing Team. The primary goals of the Field Marketing program are to drive consumption, expand brand presence, and increase market share year-over-year.

The Field Marketing Manager is responsible for developing and executing the local and regional go-to-market strategy, customizing and enhancing national Marketing plans to deliver profitable sales growth by driving consumer trial through sampling initiatives.

This role works closely with Sales, Marketing, and cross-functional partners to develop and execute market plans that achieve brand, distribution, and volume goals across retail, local community, and collegiate channels.

The Field Marketing Manager will also own overall market performance, including activation planning and recapping, budget management, KPI tracking, Brand Ambassador and Field Marketing Specialist leadership, and oversight of vehicles, storage, and activation assets.

Key Responsibilities:

• Retail Activation
• Identify and execute strategic retail marketing opportunities aligned with brand priorities to drive incremental distribution, visibility, and consumer trial.
• Build and maintain strong relationships with retail partners to drive distribution, visibility, in-store execution, and successful market blitz initiatives.
• Ensure best-in-class execution of retail pop-ups and elevated sampling programs.
• Optimize targeted POS placement, merchandising strategy, and campaign alignment at the market level.
• Manage and optimize retail demo programs to meet sales goals and increase in-store velocity.
• Event Activation
• Develop and oversee a high-impact regional calendar of community-based sampling and selling events aligned with brand strategy.
• Leverage sponsorship budgets to secure high-value, on-brand partnerships with measurable ROI.
• Create execution plans for national campaigns and marketing initiatives within the region.
• Ensure seamless execution through strong coordination with Sales, Marketing, and external partners.
• Evaluate performance post-activation and adjust strategy to maximize impact.
• Collegiate Activation
• Develop and lead a regional collegiate marketing strategy to drive awareness, trial, and long-term brand affinity among college students.
• Identify priority campuses and build strategic relationships with student organizations, athletic departments, and campus leadership.
• Oversee recruitment, training, and performance management of Collegiate Brand Ambassadors.
• Ensure campus activations align with retail growth objectives and broader market goals.
• Monitor performance metrics and evolve campus programming to scale high-impact initiatives.
• Managerial Leadership
• Lead, coach, and develop the Field Marketing Specialist in Tier 1 markets to ensure strong market execution and strategic alignment.
• Oversee and develop a high-performing Brand Ambassador team, ensuring clear KPIs, accountability, and professional development.
• Foster a results-driven, collaborative team culture across retail, event, and collegiate channels.
• Manage allocation of sampling product, vehicles, storage, and activation assets across the region.
• Market Leadership
• Own overall regional Field Marketing performance, driving market health, consumption growth, and share expansion.
• Analyze performance data and consumer insights to evaluate effectiveness, pivot strategy as needed, and scale high-impact initiatives.
• Partner closely with Sales to develop and execute programming within high-visibility accounts that drives awareness and incremental growth.
• Monitor competitive activity and market trends to identify opportunities that strengthen brand positioning and accelerate sales.
• Serve as the regional brand expert, proactively identifying new channels, partnerships, and growth opportunities.
• Administrative & Budget Ownership
• Develop and manage regional Field Marketing budgets, ensuring efficient allocation of resources.
• Deliver strong analytical recaps that demonstrate ROI and strategic impact.
• Compile consumer insights and field learnings to influence broader marketing strategy.
• Maintain oversight of team expenses, asset tracking, and compliance requirements.
• Perform other duties and responsibilities as assigned in support of team and business objectives.

Qualifications & Required Knowledge, Skills and Abilities:

• Strategic thinker with the ability to translate national initiatives into high-performing regional execution.
• Strong leadership presence with the ability to coach, develop, and hold teams accountable.
• Data-driven decision maker who can analyze performance, pivot quickly, and scale successful programs.
• Advanced organizational, analytical, and problem-solving skills.
• Excellent relationship-building capabilities across Sales, retail partners, distributors, collegiate stakeholders, and third-party agencies.
• Strong understanding of retail activation, experiential marketing, sampling programs, and local market development.
• Ability to effectively manage budgets and evaluate program performance against KPIs and ROI.
• Ability to lead in high-pressure environments while maintaining professionalism and clarity.
• Self-directed leader with a strong ownership mentality.
• Strong cross-functional collaboration and communication skills.
• Passion for kombucha and the living foods category.
• GT’s Employee Experience (Benefits/Perks): Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events

Job Details:

Work Schedule:

Remote, Monday–Friday – Standard Business Hours

Travel:

30–50% locally, including nights and weekends as needed

Work Attire:

Smart/Business Casual

Pay Range:

$75,000 - $85,000 + bonus eligible