Brand & Marketing Designer

ABOUT ELEMENT451

At Element451, we're building the AI platform that moves every student forward. Our platform takes action across the entire student journey, from prospect to success, so colleges and universities can deliver better enrollment and student outcomes.

We have two product lines, Element AI CRM and the Bolt Agent Platform, and a team of 120+ people around the globe. We're backed by a $175M investment from PSG to scale our mission.

THE ROLE

As our Brand & Marketing Designer, you'll own how Element451 looks and feels everywhere our brand shows up. You'll steward our brand design system, bring our AI story to life through clear and memorable visuals, and give every team the tools to stay on brand. You'll be a creative partner to marketing, product, sales, and leadership, and you'll direct the outside partners who extend our team.

This is a hands-on, high-ownership role for a designer who cares as much about systems as craft.

WHAT YOU'LL OWN

• Brand & Identity
• Own and evolve the Element451 brand design system, and set the quality bar for everything external-facing
• Build templates, tools, and AI skills that help teams across the company create on-brand work on their own
• Partner with our product team to create a visual product hierarchy that carries across all of our assets

Web & Digital

• Own the design of our website, social channels, email, and other digital properties
• Serve as the in-house design partner to our web development agency
• Design landing pages and paid creative for campaigns, gated content, and product launches
• Product Marketing & Sales Enablement
• Partner with product marketing to bring launches to life through product visuals, launch creative, and feature pages
• Turn complex AI and product concepts into clear diagrams, product shots, and visual stories
• Own the visual design of our sales deck and sales collateral

Events

Own the visual identity of Engage, our flagship conference, and the events under the Engage umbrella

Design booth environments, print, and swag for industry conferences

Video & Motion

• -Build and maintain a motion design system that keeps our brand consistent in every video
• Create motion graphics, animated product screens, and short-form social video
• Partner with video production teams on graphics packages from concept through final cut

WHAT YOU'LL BRING

• Required
• 5 to 10 years of brand or marketing design experience, ideally in B2B SaaS or technology
• A portfolio that shows range, craft, and systems thinking
• Experience building brand systems and templates that scale across channels and teams
• Experience contributing to a rebrand or brand refresh
• Ability to turn complex technical ideas into clear visuals
• Hands-on motion design and short-form video editing skills
• Experience working with developers or web agencies to ship polished pages. You don't need to code.
• Experience managing outside creative partners
• Comfort with AI-assisted design workflows, and good judgment about where AI helps and where it doesn't
• Ability to manage multiple projects and competing priorities without lowering the bar
• Excellent communication and collaboration skills with stakeholders at every level
• Nice to Have
• Higher education experience
• Experience with HubSpot and common CMS platforms
• Experience with Notion
• Lottie, Jitter, or Rive for lightweight animation
• Frame.io or similar video review tools
• TOOLS YOU'LL USE
• Design: Figma, Adobe Illustrator, Photoshop, InDesign, and Canva
• Motion and video: After Effects and Premiere Pro
• Presentations: PowerPoint and Google Slides
• AI: design tools such as Claude, Adobe Firefly, or Midjourney
• HOW WE MEASURE SUCCESS
• Element451 looks cohesive and premium at every touchpoint
• Teams across the company create on-brand work on their own, using the systems you build
• Production moves faster as reusable systems replace one-off design
• Our AI story is easier to understand through clear visuals and motion
• YOUR PORTFOLIO
• We care about how you think as much as what you make. Please include examples of: A brand or identity system you built or extended, and the thinking behind it
• B2B marketing work across web, campaigns, sales materials, and software
• Complex ideas made clear through diagrams, product visuals, or motion
• Motion graphics or short-form video
• Templates or guidelines that helped non-designers create on-brand work
• How a project moved from brief to delivery, and the results it drove where you can share them