Senior Manager of Field Business Development - Home Care

Requirements

• Company Overview: YELM US Associates is the administrative division supporting our licensed home care agencies, Ultimate Care and Swift Home Care.

Our team ensure patients receive exceptional care — giving families true peace of mind — while also providing the coordination, resources, and support our field staff need to succeed. As our organization continues to grow, we’re proud to expand our team and welcome individuals who are passionate about making an impact.

Join a team that truly lives by its core values every day!

Salary: $100,000 - $125,000 per year plus incentive plan

Location: Field Position - 5 Boroughs (Manhattan, Bronx, Brooklyn, Queens, Staten Island); (Must have a car and valid driver's license)

Position Summary:

We are looking for dynamic results-oriented Senior Manager of Business Development to manage new business and our field Marketing teams. This role will work closely with the Company President and New Business Marketing senior leadership team to lead, scale and inspire the Field Community Outreach team(s) with the goal to increase patient starts of care with our home care agencies. This role will establish and drive a high performing marketing team, while building a distinguished reputation for our agency in the communities we serve.

Key Responsibilities:

• Team Growth: Grow, train and mentor Community Outreach Liaisons to ensure maximum community outreach resulting in high referral levels to exceed monthly KPIs expectations. Conduct individual meetings and team meetings ensuring the Marketing teams are making referrals and achieving their monthly metrics, and operating with high responsiveness, empathetic interactions, and skilled at converting initial family inquiries into scheduled in-home assessments.
• Community Outreach & Events: Build a strategy to represent our agency and drive participation with a productive return on investment at community events, including health fairs, senior centers, veteran centers, clinics, educational workshops, and local networking events
• Referral Source Diversification: Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, and area agencies on aging (AAAs).
• Operational Integration: Work alongside our Intake team, Coordination and Operations to ensure a seamless "hand-off" from the sales/assessment phase to the ongoing service coordination team, guaranteeing an excellent onboarding experience for new clients and their families.

Qualifications & Experience:

• Education: Bachelor’s degree in business, Marketing, Healthcare Administration, or a related field or relevant experience.
• Experience: Minimum of 5–7 years of progressive goal-obtainment, driving revenue in the new business space and possessing people leadership to motivate teams to exceed their metrics and KPIs.
• Home care experience, preferred.
• Home care agency experience, a plus.
• Skills & Competencies: The ideal candidate will be highly self-motivated and possess a blended skill set covering strategic targeted recruitment, performance-driven training, and metric-focused leadership
• Demonstrated ability to recruit, train, motivate, hold accountable and lead a field new business team to success.
• Exceptional empathy and communication skills, with a proven ability to teach new business development teams how to consult sensitively with families in crisis.