Social Media Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

Position Overview

The Social Media Specialist is responsible for the day-to-day execution of our digital brand presence. Key responsibilities include creating dynamic social content, analyzing cultural trends, and benchmarking competitor performance. Additionally, this role will streamline workflow by translating creative briefs and Wrike work requests into high-impact assets, keeping our social calendar organized, reactive, and aligned with core business goals.

This role is pivotal in contributing to the execution of initiatives that shape our brand identity via social campaigns and ensuring it resonates with our target audience.

• Key Result Areas
• Lead end-to-end social media content creation across all Dutch Bros channels
• Fully own capturing and editing video content for use on Dutch Bros social channels on a day-to-day basis
• Identify time sensitive trends for the brand and align cross-functional teams to bring these trends to life
• Own the creative brief process within Wrike for all social media creative campaigns
• Support the local social content strategy by providing pre-approved content and leading the approval process for franchisee content
• Keep all content/assets organized in shared Teams drive
• Manage the scheduling of content on Sprout Social and native posting when necessary
• Attend creative photoshoots and provide insight into the overall strategy/vision for the social aspects of the campaign
• Create shot lists for all social and campaign photoshoots
• End-to-end management of all social giveaways (cross-functional partnership with legal, creative, outreach, and distribution)
• Manage all content calendars by ensuring all ongoing updates are captured, inputting approved content, and consolidating into a leadership view as needed

Perform reporting to support brand enhancement and strategy optimization:

Lead weekly, monthly, and ad-hoc social media reporting in partnership with the Insights/Analytics team.

Serve as the subject matter expert for the social monitoring platform (Sprout Social).

Measure social campaign performance against KPIs, delivering insights to the Brand Activations team to guide future strategy.

Develop and maintain historical performance views to help inform long-term content direction and strategy

Translate social data into actionable recommendations that boost engagement and brand reach.

Consolidate social customer sentiment into monthly reports to shape future merch, sticker, and eCommerce planning.

• Conduct regular competitive and market analysis to keep a strong pulse on relevant/trending content and competitor strategies
• Lead daily cross-platform customer engagement and community management
• Assist in developing and executing response plans for negative reviews, poor customer experiences, and crisis communications across social channels
• Handle high-level social media issues requiring sensitive, high-impact responses, escalating critical concerns to leadership as needed
• Oversee daily customer interactions during regular business hours, providing on-call coverage as needed
• Identify and execute "surprise and delight" opportunities to build brand affinity among online fans
• Other duties as assigned

Skills

• Detail orientation
• Social Media management
• Creative brief creation and timeline management
• Business curiosity and proactivity
• Communication (written/verbal)

Collaboration

Adaptability

• Proven experience working with Gen Z relevant brands / content
• Experience using social listening tools and generating and reading reports
• Job Qualifications
• Bachelor’s Degree in Marketing or Business Administration preferred
• +4 years in a brand marketing, social media role or similar, required
• Excellent written, verbal and project management skills
• Creative thinking and the ability to translate ideas into actionable plans
• Ability to work collaboratively in a team and manage multiple projects and associated deadlines and deliverables simultaneously
• High attention to detail and proactivity to deliver social campaigns with flawless execution

Location Requirement:

This position is located in Phoenix, AZ and is required to be in-office Mon-Thurs with optional work remote on Fridays.  Role may require in-office presence on Fridays for sample receipt or in person reviews of physical product, as project timelines require.

• Physical Requirements
• Occasionally move or lift office items
• Must be able to work in an office environment
• Must be able to communicate in an effective manner to perform job duties
• Vision must be good or corrected in order to perform essential job duties
• Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
• Ability to read and write in English in order to process paperwork and follow up on any actions necessary
• Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment